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frequently asked questions

about us


Where is Curl Theory located and where are the products made?

Curl Theory is located in Prince George’s County, Maryland where Jamellah grew up! The products are proudly manufactured in the United States of America.

What makes Curl Theory different from other brands?

There are plenty of good hair care products on the market and there is enough room in the market for shared success. What’s important to know about Curl Theory is that we study each ingredient in our products; we weigh the pros and cons of the preservatives we use with the goal of delivering the cleanest products possible, and we take the time to try the products on different hair porosity types under different styling conditions to make sure the products will work for you. Our goal is to empower you to maintain healthy hair at home and every decision we make is driven by that goal.

about our products


What is the Curl Theory Moisture Collection?

The Curl Theory Moisture Collection is our first release! It includes a fragrance-free moisturizing shampoo, a conditioner wash, a deep conditioner and leave-in conditioner, a gel styler and styling cream, and an oil treatment. The Collection was designed to meet our moisture needs without sacrificing curl definition. Because silicones can sometimes compromise moisture, each product in the Collection is silicone-free. Our fragrance is naturally derived and free of synthetics.


Are your ingredients clean?

The Curl Theory Moisture Collection is free of silicones, sulfates, parabens, phthalates, and other ingredients we believe have the potential to be toxic when used in combination with other ingredients in a hair care product. In addition, our products are not tested on animals. We use preservatives that keep our products stable without compromising your hair health.

purchases, shipping, and returns


Where can I buy Curl Theory products?

Curl Theory products are sold here on our website, at select Target stores nationwide, and at online retailers including and Please send wholesale inquiries to


How long will it take to receive my online order and who will ship it?

Curl Theory generally ships orders via UPS within 48 hours of receipt, excluding weekends and holidays. For more about shipping, see our shipping & returns policy.


What is your return policy?

We are happy to accept your return of an unused product you purchased on our website within 30 days of purchase and with proof of your purchase from our website. Your refund, minus a $5.00 restocking fee, will be credited to the card used for purchase. Email us at and we will provide you with instructions for processing your return. For more, see our shipping & returns policy.

contact us


How do I contact Curl Theory if I have more questions?

Email us at We are happy to answer your questions!